Top 8 Signs Your Law Firm Needs a New Website
Far too many firms have outdated and largely ineffective websites which fail to resonate with prospective clients and referral sources. In this short presentation, we identify the top 8 signs that your...
View ArticleShould Your Law Firm Fear Yelp or Embrace It?
When most people think of Yelp, they think of finding local restaurants and shops with a long list of reviews from past costumers. While the retail and food industries have embraced this online...
View ArticleTaking Stock of Your 2013 Online Marketing Success
Marketers love the New Year. It is a time for fresh beginnings and goal setting, and a time when most attorneys refocus their marketing goals and are driven to implement strategies for success. Before...
View ArticleHow to Maximize Paralegal Support
by Kris L. Canaday Are you getting the most out of your paralegals? If you don’t have paralegals, but are getting ready to use them in your practice, do you know how to maximize their potential? The...
View ArticleIs Buying Local Buying Smarter When It Comes to Your Law Firm’s Website?
At Amicus Creative Media, we speak to thousands of attorneys each year about our legal marketing services. During the course of these conversations, we’ve encountered our fair share of attorneys who...
View ArticleIs Going “Virtual” the Future of Law?
by Kris L. Canaday This question is posed time and again. In conversation. In group discussions. In articles. In passing. In all seriousness. The increasing interest in virtual practice has given...
View ArticleCreating Website Continuity & Ongoing Success
Most business owners recognize that high turnover rates come with a pretty hefty price tag. With a small law firm, the expense can be even greater because most simply can’t afford a devoted HR team to...
View ArticleAnatomy of an Effective Legal E-Newsletter
Monthly e-newsletters can be a great way to connect and nurture relationships with current and past clients, colleagues and referral sources. Developing an effective e-blast that resonates with...
View ArticleShould I try my hand at PPC?
How hard can it be? We hear this often from attorneys who, in an effort to save money, attempt to manage their own pay-per-click (PPC) campaigns. The result is often an ineffective and expensive...
View ArticleProcrastinating on a website project for your firm? Tips to help make the...
Each day on my commute to work, I pass by a local Crossfit. During the early morning hour, I am often stopped at a red light out front which gives me just about 30 seconds to sneak a few curious...
View ArticleNo Marketing Stone Left Unturned
When most attorneys think of marketing, they think of websites or advertising in the local paper. Good marketing, however, must encompass so much more. It must also take into account the many ways in...
View ArticleSerial and Storytelling: What Attorneys Can Learn from the Hit Podcast
When it comes to your law firm’s blog, you don’t have to be groundbreaking or revolutionary to get the attention of your readers. Serial, a 12-episode podcast that revisited the 1999 murder of Hae Min...
View ArticleSigning a Website Contract? Watch for these hidden dangers
With the New Year upon us, attorneys everywhere are looking to revamp their firms’ marketing efforts. If you find yourself in the midst of this marketing frenzy, you’re likely hoping to improve your...
View ArticleAttorney Videos Done Differently
When many people think of attorney videos, they think of the cliché image of an older man standing in front of a bookcase rattling off the firm’s practice areas and encouraging the viewer to call for a...
View ArticleIs your law firm’s website prepared for Mobilegeddon?
Each year, Google makes hundreds of algorithm updates, changing the way the search engine ranks websites based on users’ search queries. Many of these updates are not announced forcing SEO consultants...
View ArticleShould Press Releases Be a Part of Your Firm’s Marketing Strategy?
There are big firms that seem to issue a press release every other day. They are usually rather monotonous and highlight inconsequential events within the firm like the opening of a satellite office...
View ArticleThe Easiest Formula for Effective Legal Content
The Easiest Formula for Effective Legal Content There have been countless articles written about the drab content found on legal websites. As an attorney, you’ve undoubtedly read about all of the...
View ArticleAvoid Keyword Stuffing with LSI
If we asked you to come up with a synonym for “attorney”, you could easily rattle off a few alternatives – lawyer, counselor at law, esquire or even barrister or solicitor, if you find yourself in the...
View ArticleWhy Attorney Marketing Is About Solving Problems
Attorney marketing is a constantly changing space. The main question attorney marketing tries to answer is, “how do I get as many potential clients as possible to call my firm?” Attorneys have been...
View ArticleShould Law Firms Advertise Their Case Results?
It’s not easy to run a successful law firm, and building it into a monster entity capable of taking on hundreds of high-profile clients is even harder. You need to not only win most of your cases, but...
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