The Easiest Formula for Effective Legal Content
The Easiest Formula for Effective Legal Content There have been countless articles written about the drab content found on legal websites. As an attorney, you’ve undoubtedly read about all of the...
View ArticleAvoid Keyword Stuffing with LSI
If we asked you to come up with a synonym for “attorney”, you could easily rattle off a few alternatives – lawyer, counselor at law, esquire or even barrister or solicitor, if you find yourself in the...
View ArticleWhy Attorney Marketing Is About Solving Problems
Attorney marketing is a constantly changing space. The main question attorney marketing tries to answer is, “how do I get as many potential clients as possible to call my firm?” Attorneys have been...
View ArticleShould Law Firms Advertise Their Case Results?
It’s not easy to run a successful law firm, and building it into a monster entity capable of taking on hundreds of high-profile clients is even harder. You need to not only win most of your cases, but...
View ArticleAre Law Firm Directory Websites A Good Place To Advertise?
Marketing a law firm to the general public is never an easy project to undertake, especially with fierce competition in almost all areas of the country and online. Your competitors won’t make it easy...
View ArticleShould I Be Diversifying My Adwords Budget To Other Platforms?
Google Adwords can be a very frustrating topic for law firms. You can invest resources into making a great site and getting great ads on Google, but simply putting people on your site does not pay the...
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Should You Give a Referral Fee to Referring Lawyers
The legal world can be a very complicated area to navigate in and of itself, even for lawyers. The logistics of advising consumers and offering legal counsel can have tremendous consequences across...
View ArticleHow To Choose The Right Attorney
There are multiple reasons that a person might need to hire an NYC attorney, and is is generally best to consult with one if it crosses your mind regarding a particular matter. These legal experts are...
View ArticleCan Podcasting Help My Attorney Marketing?
We all take in information differently. Some of us are visual, some of us are auditory and some of it need a combination of both. We have repeatedly discussed the benefits of writing long-form content,...
View ArticleThe Value of Thought Leadership
The term “Thought Leader” is one that is quite controversial in the world of marketing. Some people love it, some people dismiss it as nothing more than an annoying buzzword, but what is a thought...
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